Buyer Persona
Cheat Sheet

An easy-to-use guide for developing buyer personas and generating targeted content.

GET IT NOW

What is a Buyer Persona and how do we use them in our marketing?

A detailed buyer persona will help an organization determine where to focus investment and will drive consistent messaging across the organization.
Our free, customizable Buyer Persona & Content Mapping Cheat Sheet guides you through a simple process to create your very own buyer personas. With a strategic buyer persona and content mapping process, it becomes easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

THE 12-PAGE VISUAL GUIDE INCLUDES ALL OF THIS INFORMATION:

Mapping content to the buyer's journey

Why are buyer personas important?

What is a buyer persona?

What is the buyer's journey?

Want a preview of what you'll get in the guide?
 See the screenshot of this Free Buyer Persona Cheat Sheet...

About Touchline Marketing

We partner with busy owners & executives at small & medium-sized companies to establish a professional digital marketing foundation that helps build a brand, generate leads, shorten sales cycles, and increase customer loyalty. Owners and executives partner with Touchline so they can spend less time on marketing and more time on the day-to-day business without the typical investment involved with staffing and training an internal digital marketing department.

Fix Your Marketing Strategy!
Download This Cheat Sheet.
GET THE GUIDE NOW

Touchline Marketing Buyer Persona & Content Mapping Cheat Sheet

Buyer Persona Cheat Sheet Buyer Persona Guide Content Mapping

10 steps to create a buyer persona

Buyer persona worksheet

Content mapping worksheet

20 questions to consider for buyer persona interviews and surveys