Basic Digital Marketing Project Plan

The small business digital marketing team at Touchline Marketing have released the same digital marketing project plan template they use with SMB clients. The full, 1-year, plan is downloadable as a Microsoft Excel template and includes sample timelines for blog articles, email newsletters, lead magnets, landing pages, keyword research, buyer persona identification, basic social media promotion (Facebook, Twitter, and LinkedIn).  

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The best digital marketing plans are managable.  This means repeatable, scalable, and triggered by logical events.

50% of small business blogs are discontinued within 6 months. Why? Because creating digital marketing content can be exhausting, expensive, and the results of which are often not realized until at least 12-months later. Inbound marketing is a long-term strategy that requires a steady release of content at regular frequencies and is integrated across all the core digital marketing channels.

This plan includes the following foundational components of digital marketing for small business:

Lead Magnet & Lead Generating Landing Page

Quarterly Email Newsletter

Monthly Blog Articles

Basic Social Media Promotion

Want a preview of what you'll get in the project plan.
 See the screenshot of this Free Basic Digital Marketing Plan...

About Touchline Marketing

We partner with busy owners & executives at small & medium-sized companies to establish a professional digital marketing foundation that helps build a brand, generate leads, shorten sales cycles, and increase customer loyalty. Owners and executives partner with Touchline so they can spend less time on marketing and more time on the day-to-day business without the typical investment involved with staffing and training an internal digital marketing department. 

A year-long digital marketing project plan including blog articles, social media, keyword research, email newsletters, a lead magnet, a landing page, and strategy.
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Touchline Marketing Basic Digital Marketing Plan for Small Business 

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Digital Marketing Plan Template Excel .xls